To give you a flavour of the image of bicycles in Korea at present:
Bicycles these days are starting to enjoy celebrity status in Korea.
Almost every week fresh news about bicycles – new routes, races – pop up.
In a recent speech, President Lee Myung-bak urged the nation to step up its use of bicycles to reduce pollution.
Even Korea’s most well-known designer, Andre Kim, is now designing bikes:
Kim said that bikes usually come in brown, black or beige in Korea, so he wanted to “inject a little color back into the bike community.”
And in weirder news:
Bike path at DMZ* to open in September*the demilitarized zone, separating North and South Korea
Cyclists will be free to ride along the heavily fortified inter-Korean border when a restricted zone, off-limits to civilians since the end of fighting in the Korean War in 1953, is opened in September. …
The plan is to allow up to 300 civilians to cycle for three hours on the second and fourth Sunday of each month.