Ask a non-cyclist to ride a mile with you and they’ll flash you a that special look they reserve for the clinically insane. Ask the same person to try riding a bike for 6 minutes and they’ll tell it’s not just doable, it’s a cinch. (Especially if it’s along a quality cycle path or safe road.) At an average cycling speed, they’re the same.
The town of Aylesbury is the first place in Britain to erect bike signposts with your approximate time to your destination rather than distance.
The signs show an estimate in minutes of the journey time based on the national average cycling speed. (Obviously, if you’re a confident and experienced cyclist you will be able to do it faster).
Great idea. Hope it catches on.