-is the fountain of youth: it tones you up, gets you fit and hands you energy on a plate
-saves you money, which means you can afford the latest fabulous cool stuff
-makes your journeys lovely: gives you a smell of those roses and a chat with nice folks on the way
-is so marvellously easy that grandma and grandpa could do it too
-sparklifies your town, because bikes are quiet, slim and fume-free
-is the most enjoyable and fashionable way to get round town
OK, most non-cyclists logically know there are good reasons to cycle and that they should use their cars less. But giving people reasons alone just doesn’t work that well, does it?
What will get more bums on saddles?